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Club Promotion
. . Promoting your club to help increase its membership
is extremely important both in maintaining the overall health of
your club and in reinforcing the objectives of Toastmasters: helping
others improve their communication skills.
. . Almost every club in Toastmasters has a certain level of attrition.
Adding new members not only helps keep your club at a healthy level
(20 members or more), but these new members can also bring new ideas
and perspectives to your club, thereby increasing the variety and
strength of its membership.
. . Whether your club is a company club or a community club, creating
an effective promotional campaign is vital to attracting guests,
who will potentially become new members. Listed below are some of
the activities to keep in mind as you plan promotional activities
for your club.
Traditional Publicity and Promotion
. . The degree to which you can successfully promote
your club will be strongly influenced by the amount of publicity
your club can generate. There are many time-honored activities that
you can employ to help publicize and promote your club, ranging
from flyers to newspaper announcements -- and sometimes even an
article or two in a local publication.
Club Web Site
. . In a relatively short period of time, the Internet
has become a serious communications tool, with millions of people
across the globe using it daily. As a new form of communication,
the web offers a terrific opportunity for clubs to promote themselves
more effectively to a wider-ranging audience.
Speechcraft Program
. . Sponsoring a Speechcraft session is a very effective
way to spread the word about your club, introduce the Toastmasters
program to others, and show your club in a very positive light.
Youth Leadership Program
. . The Youth Leadership Program is another educational program
that doubles very effectively as a way to promote your club. Hosting
a Youth Leadership program not only give your club's members an
opportunity to develop their leadership skills, it also helps educate
younger members of society about public speaking.
Toastmasters International Resources
. . Toastmasters International also has information focusing on
promotional activities that can help build club membership. Visit
the Membership Building Programs & Ideas page on the TI web
site for further details.
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